The focus of this project and with this brand was to create an iconic and character-driven brand. The underlying idea was to make a brand that would work in the digital space, drive appeal and be effective within an app framework. The logotype and icon combination was selected as the main branding system with different combinations being possible. 

Additionally, with the product being a scalable solution there were business requirements to consider. Those included merchandising, appeal, and practicality were all a must! This brand was crafted with care and the use, implementation, or reproduction of any kind is strictly prohibited.

Thanks for being awesome and I hope that you have as much time fun checking this out as I had designing it!